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Category:
soundview
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Published on 29 June 2012
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Written by Super User
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SoundView Broadcasting is the exclusive North American distributor
of PTV Global,
TVONE Global, and AAJ TV, three of Pakistan’s leading providers of
televisions news
and entertainment. Available to U.S. viewers on Dish Network and
Time Warner Cable,
these channels reach thousands of households across North America,
providing a rich
mix of news, current events, entertainment, information and sports.
Pakistani-Americans are avid consumers of Pakistani news, sports,
politics and entertainment.
The surest way to meet the needs of this expanding demographic is to
advertise with
Soundview Broadcasting.
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Some facts
about Pakistani-Americans*:
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Estimated US
population: 750,000
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Median age: 29
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Located
primarily
in: NY, NJ, LA, Houston, Chicago, Dallas,
Washington, DC, Detroit, and Atlanta.
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Having
doubled
in size from 2000 to 2010, Pakistani Americans
are the second fastest growing and
seventh largest Asian American ethnic group.
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Approximately
65% are foreign-born. 34% of the foreign-born
population entered between 2000 and
2010.
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Roughly
81% of
legal permanent residents born in Pakistan
entered the country as the immediate
relatives of U.S. citizens or under
family-sponsored preferences, while 16% entered
under employment-based preferences.
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86%
of them speak
languages other than English at home.
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More
than one-quarter
has limited proficiency in English.
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12%
of households
are linguistically isolated, thus creating an
island for mainstream advertisers
to reach them through Urdu-language channels.
Buying Power:
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Median
Income
of Pakistani Households is $62,744, as compared
to a National median of $51,361.
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60%
have a Bachelor’s
or higher degree. 87% are high school educated
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Career
concentrations:
healthcare, business professionals, and
entrepreneurs
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45%
of Pakistanis
are renters, thus providing an opportunity for
mortgages and allied marketing.
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Approximately
14% of Pakistani-Americans live in overcrowded
housing (due to traditional joint-family
structures), making them four times as likely as
the general population to do
* Source: The Asian American Center for Advancing
Justice (Advancing Justice) and
US Census bureau 2007, 2008, 2009, 2010
  
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