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SoundView Broadcasting is the sole North American provider of many of India’s most celebrated and essential entertainment and information channels - Sahara One, Filmy, Sahara Samay, and MH1. DISH Network and Time Warner Cable put these popular TV channels within easy reach of the millions of Indian-Americans now calling the USA home.

SoundView Broadcasting is connecting this growing and affluent Indian-American segment with television channels from India and the sub-continent.

Some fact about Indian-Americans*:

  • Estimated US population: 3 million
  • Median Age: 32
  • Located primarily in: NY, NJ, CT, PA, Los Angeles, Dallas, Houston, Washington, DC, Chicago, Miami, and Boston
  • Indian-Americans are the third largest and fourth fastest growing Asian American ethnic group, having grown by 68% between 2000 and 2010.
  • Approximately 70% of Indian-Americans are  foreign-born, and 40% of the foreign-born population entered the United States between 2000 and 2010.
  • Approximately 45% of Indian-American legal permanent residents immigrated to the United States under employment-based preferences, and 53% came as the immediate relatives of U.S. citizens or under family-sponsored preferences.
  • 77% of them speak language other than English at home.
  • Despite their material success, over one in five Indian Americans has limited English-language proficiency.
  • 11% of households are linguistically isolated, thus creating an island for mainstream advertisers to reach them through Hindi-language channels.

Buying Power:

  • Income of Indian Households is $87,000 as compared to a National median of $51,361
  • Indian-Americans have generally achieved professional and economic success.
  • 68% have a Bachelor’s Degree or higher and 91% are high school educated.
  • Career concentrations: healthcare, business professionals, and entrepreneurs. The majority (64%) works in a management or professional occupation.
  • 44% of Indians are renters, thus providing an opportunity for mortgages and allied marketing.

* Source: The Asian American Center for Advancing Justice (Advancing Justice) and US Census bureau 2007, 2008, 2009, 2010





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